Titan Machinery is committed to maintaining a customer-focused culture and to responding quickly to our customers’ needs and demands. We spend significant time and resources training our employees to effectively service our customers in each of our local markets. Our training program involves active participation in all manufacturer-sponsored training programs and the use of industry experts as consultants for customized training programs.
In particular, the following capabilities enable us to better service our customers:
- Our ability to staff a large number of highly-trained service technicians across our network of stores, which makes it possible to schedule repair services on short notice.
- Our ability to staff product and application specialists across our network of stores, which makes it possible to offer complete pre-sale and aftermarket services, including equipment training, best practices education and precision farming technology support.
- Our ability to innovate and lead our industry through initiatives such as Rural Tower Network, our joint venture with certain local Caterpillar and John Deere dealerships to deploy a GPS guidance system in support of precision farming in our core geographic market, which provides our customers with the latest advances in technology and operating practices.
- Our shared resources group provides a wide range of services to support our stores, including warranty and service administration, information technology support, administration, marketing campaigns, human resources management, finance and insurance, central purchasing, accounting, data administration and cash management. We believe these functions can be run more efficiently when combined and provide more sophisticated tools to our store managers than an independent dealership could support alone.
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